La Calle Media®, LLC/Inc. is an innovative cable TV broadcasting company that provides services to the significantly underserved 56 million plus strong Hispanic population within the USA. La Calle TV has a mission to engage, entertain, inform, educate, empower and inspire Hispanics through programming that enrich their daily lives, improve their local communities and enhance their individual and collective futures.
The company creates, aggregates, delivers and distributes original and third party content through its own branded channels as well as through multiple established media outlets such as Spectrum Cable in New York, 24 hours a day on Roku, Univision, El Diario de NY, Facebook, YouTube and Instagram among various other social media platforms.
La Calle TV has an agreement with Spectrum Cable and NY1, the only Hispanic 24 hour news station in New York, to air a 30 minute show that is produced by La Calle TV and it is called “Si Usted Viera lo que Viera.” The show airs every weekend and reruns at 3 different times. NY1 and Spectrum Cable has a reach of almost 2 million Hispanics in the 5 boroughs.
For more information, visit NY1’s website at:
About the Founders
Jorge Viera is one of the most recognized journalists in New York City. He was the main news anchor for Noticias Univision 41 in New York City from 2013 through April of 2017. Since his departure from Univision, Jorge has focused on the creation of La Calle TV as well as taking on several investigative news assignments on behalf of a major Hispanic broadcaster.
In addition to his CEO role, Jorge acts as a managing editor, on air talent development and on air personality for La Calle TV. In his former role at Univision, Jorge anchored a news program that was rated by Nielsen as the country’s number one local news network, surpassing television networks such as CBS, NBC, ABC and FOX. For more than 15 years Jorge has been a respected news correspondent in the United States, Latin America, Spain and Russia.
One of his live news reports from early in his career was included among the 50 most shocking of the last century by the History Channel. He has been one of the few to interview the President of Venezuela, Hugo Chávez. For many years he documented the gang wars in Los Angeles, California and the hurricanes that hit Florida and the states adjoining the Gulf of Mexico.
He has worked undercover in Cuba and participated in first hand coverage on the reality that is lived in Puerto Rico, the difficult days of Argentina with the so-called “corralito”, and the September 11 attacks, among others. He has also covered sporting events such as the Champions League final in London at the legendary Wembley, the final of the Copa del Rey in Valencia. He was also a sports presenter in Russia, Spain and Latin America.
He has won five gold microphones, some of them for “Best Feature from the Spot” and has three national Emmy nominations. Jorge recently wrote and published a book about his experiences as a correspondent in the different parts of the world over his career, entitled “Todo Todo Perfecto”. In early 2017, the New York Yankees honored Jorge’s career in a pre-game ceremony recognizing his significant contributions to the community.
Pakko De La Torre is a multicultural and international integrated creative director. He’s also skilled in all forms of technology such as online publishing platforms and even new emerging technology ones such as AR/VR/Blockchain. From launching an online music service that rivaled Pandora to his time as a Creative Director with notable agencies such as Deutsch LA and TBWA\Chiat\Day – his creative influence can be best described as contagious.
He’s crafted award-winning campaigns for Netflix, Volkswagen, Toyota, Gatorade, Taco Bell, Energizer, and Nissan. His work has been globally recognized in the Cannes Advertising Festival along with LIAA, Webby’s, and EX Awards among others. He’s also been forever immortalized inside Google Maps while working at Deutsch LA back in the day. http://goo.gl/lqD3JK
La Calle TV® is a registered trademark of La Calle Media®, LLC/Inc.