La Calle Media, LLC/Inc. is an innovative cable TV broadcasting company that provides services to the significantly underserved 56 million plus strong Hispanic population within the USA. La Calle TV has a mission to engage, entertain, inform, educate, empower and inspire Hispanics through programming that enrich their daily lives, improve their local communities and enhance their individual and collective futures.
the company creates, aggregates, delivers and distributes original and third party content through its own branded channels as well as through multiple established media and social media outlets such as Spectrum Cable in New York, 24 hours a day on Roku, El Diario de NY, Facebook, YouTube and Instagram among various other social media platforms.
La Calle TV has an agreement with Spectrum Cable and NY1, the only Hispanic 24 hour news station in New York, to air a 30 minute show that is produced by La Calle TV and it’s called “Si Usted Viera lo que Viera.” The show airs every weekend and reruns at 3 different times. NY1 and Spectrum Cable has a reach of almost 2 million Hispanics in the 5 boroughs.
For more information, visit NY1’s website at: http://www.ny1noticias.com/nyc/noticias/programas/si-usted-viera-lo-que-viera
About the Founder
Jorge Viera is one of the most recognized journalists in New York City. He was the main news anchor for Noticias Univision 41 in New York City from 2013 through April of 2017. Since his departure from Univision, Jorge has focused on the creation of La Calle TV as well as taking on several investigative news assignments on behalf of a major Hispanic broadcaster. In addition to his CEO role, Jorge will act as a managing editor, head up on air talent development and on air personality for La Calle TV. In his former role at Univision, Jorge anchored a news program that was rated by Nielsen as the country’s number one local news network, surpassing television networks such as CBS, NBC, ABC and FOX. For more than 15 years Jorge has been a respected news correspondent in the United States, Latin America, Spain and Russia. One of his live news reports from early in his career was included among the 50 most shocking of the last century by the History Channel. He has been one of the few to interview the President of Venezuela, Hugo Chávez. For many years he documented the gang wars in Los Angeles, California and the hurricanes that hit Florida and the states adjoining the Gulf of Mexico. He has worked undercover in Cuba and participated in first hand coverage on the reality that is lived in Puerto Rico, the difficult days of Argentina with the so-called “corralito”, and the September 11 attacks, among others. He has also covered sporting events such as the Champions League final in London at the legendary Wembley, the final of the Copa del Rey in Valencia. He was also a sports presenter in Russia, Spain and Latin America. He has won five gold microphones, some of them for “Best Feature from the Spot” and has three national Emmy nominations. Jorge recently wrote and published a book about his experiences as a correspondent in the different parts of the world over his career, entitled “Todo Todo Perfecto”. In early 2017, the New York Yankees honored Jorge’s career in a pre-game ceremony recognizing his significant contributions to the community.